How it works

Be the operator and the owner.

We help you be both at the same time: our operating system, the platform and the playbooks, with an executive working alongside you.

1Big picture target
2Operator → Owner
3One month at a time

1Your target

Start with a revenue target.

One number for the year, and when you want it. Everything on this page ladders up to it.

Your target

+$1M ARR

Revenue unlocks everything. One number – you pick it.

Your timeline

6 months

Set with your executive. Everything ladders up to it.

2Operator · Owner

Think about it two ways.

The operator gets there. The owner decides what it unlocks. Same target, two views, one system.

Operator

Mission and targets,
in one view.

How we make you a better operator

Annual

Milestones
Your path to the target

↓

Quarterly

Gameplans
The plan for the quarter, from a playbook

↓

Monthly

Plays and lessons
One focus a month, with your executive

↓

The viewOne target

Owner

Vision and strategy,
in one view.

How we make you a better owner

Annual

Annual strategic plan
The target, the raise, the exit options

↓

Quarterly

Quarterly board reports
What moved, the decisions, the asks

↓

Monthly

Monthly executive reports
What your exec did and what they need

↓

Milestones

Your path to the target: three checkpoints, each one unlocking the next.

Where you are · milestones

$300KARR today→ $1M

01Close BrightwaterIn progress

023 enterprise customersNext

03$1M ARRLater

AnnualAim

Set at thequarterly executive boardroom

Annual strategic plan

The target, the raise and the exit options. One page, shared with your board.

Annual target · what it unlocks

$1M ARRthis year30% there

Leader hiringUnlocked

Series ANext

Beat the competitionLater

Gameplan

Pick a playbook. It lays out the quarter: intake, the plays, the rollout.

GTM PlaybookStrategy + Pricing · Starter · 3 phases

ObjectivesClose 3 six-figure deals · 1 of 3 done

123

First stepsIntake · current-state analysis · GTM Strategy

QuarterlyPlan

Built withyour executive

Quarterly board report

What moved, the objectives, the raise and the asks. One page your board and investors can read.

30%

Quarterly StrategyNew milestones · the next gameplan

CRO

CFO

CTO

C-Suite ReportsGrow · Fund · Build, one page each

Capital PlanningQ4 logged · runway 14 months

Plays + lessons

One focus area a month. Run the plays with your exec and take the lessons that go with them.

$15K

$35K

$75K

Run playsInteractive tools · GTM Pricing · scorecard at the end

YouExec

Executive callsOn-demand · the big decision, when you want one

Quick action lessons1–5 min · tied to this month’s play

MonthlyExecute

Focus picked withyour executive

Monthly executive report

What your exec did, what moved, what is next, and what they need from you.

This monthWhat your exec did · what moved · 2 of 3 done

123

Next monthThe focus · the play · what they need from you

!?△

Critical decisionsAnd risks · flagged for you and your board

3A sample month

Run it one month at a time.

One focus a month, worked with your executive and reported up. Here is what a month looks like.

November · month 2 of the quarter

This month’s focus

Close first $200k+ deal

Objective 2 of the Go To Market gameplan. One thing, done properly, before the next.

Run a playPlay30 minutes on a call with your executive. You leave with a scorecard and a five-move action report.

This monthGTM Pricing

Your top issue or opportunityOpen coachingAbout a month with your executive on the one thing in front of you. Work it through in the Think Tank.

This monthClose Brightwater

What you get every month

Lessons

Short lessons tied to this month’s focus, for you and your team.

Playbooks

Run the play with the tool. Leave with a scorecard and five moves.

On-demand executives

A Tier 1 exec on the call for the big decision, when you want one.

Reports, for you and with you

A monthly executive report on how it’s going. Quarterly, the board report.